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Title:  Economic Development Digital Marketing Specialist

Application Deadline Date:  07/14/2022
Req ID:  36251
Department:  Commerce & Community Development Agency
Location: 

Montpelier, VT, US

Position Type:  Permanent
Schedule Type:  Full Time
Hourly Rate:  $25.65

Overview

The Agency of Commerce and Community Development seeks a creative, enthusiastic, and experienced digital marketing specialist to support the state’s economic development marketing, visitation, and recruitment initiatives. The successful candidate will work with an internal marketing team to create compelling visual and written content to inspire current and potential residents, as well as businesses and entrepreneurs, to visit, live and work in Vermont.  

 

Primary responsibilities include day-to-day management of Agency websites, including thinkvermont.com, with content development and user interface design. Duties include UX/IA updates based on user profiles and usage patterns; on-going optimization of website performance; design and content updates via a content management system; and development of digital and email marketing campaigns. Develops content for websites, social media, digital advertising, and email marketing. Duties also include general administrative services in support of the economic development marketing team, including vendor outreach and other tasks as assigned. 


The ideal candidate will have 2-4 years of experience in web design, content development, communications, and digital marketing. Candidate must have strong written and verbal communication skills, with the ability to craft stories and an engaging web experience. Must be able to work independently as well as collaboratively with a diverse range of industry partners and colleagues. Must have web content management system and at least some HTML/CSS experience. Additional experience with WordPress, Drupal, SiteCore, Adobe Creative Suite and/or Google Analytics would be helpful, as would experience with paid advertising on social and social media management. 

Who May Apply

This position, Economic Development Digital Marketing Specialist (Job Requisition #36251), is open to all State employees and external applicants.
If you would like more information about this position, please contact Heather Pelham at Heather.Pelham@vermont.gov.
Please note that multiple positions in the same work location may be filled from this job posting.
Resumes will not be accepted via e-mail. You must apply online to be considered.

Environmental Factors

Duties are performed in a standard office setting. Certain promotional activities, required convention or event attendance, etc. may require travel or occasional overnight stays. Public contact and communication, both verbally and in writing, is frequently necessary.

Minimum Qualifications


Bachelor's degree AND two (2) years or more of experience in web design, content development, communications or digital marketing.

OR

Four (4) years or more of experience in web design, content development, communications or digital marketing.
 

Total Compensation

As a State employee you are offered a great career opportunity, but it's more than a paycheck. The State's total compensation package features an outstanding set of employee benefits that are worth about 30% of your total compensation, including:

  • 80% State paid medical premium
  • Dental Plan at no cost for employees and their families
  • Flexible Spending healthcare and childcare reimbursement accounts
  • Two ways to save for your retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
  • Work/Life balance: 11 paid holidays each year and a generous leave plan; many jobs also allow for a flexible schedule
  • Low cost group life insurance
  • Tuition Reimbursement
  • Incentive-based Wellness Program
  • Qualified Employer for Public Service Student Loan Forgiveness Program

Want the specifics? Explore the Benefits of State Employment on our website.

Equal Opportunity Employer

The State of Vermont celebrates diversity, and is committed to providing an environment of mutual respect and meaningful inclusion that represents a variety of backgrounds, perspectives, and skills. The State does not discriminate in employment on the basis of race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, membership in an employee organization, family medical history or genetic information, or family or parental status. The State’s employment decisions are merit-based. Retaliatory adverse employment actions by the State are forbidden.


Nearest Major Market: Barre
Nearest Secondary Market: Montpelier